Archived programs Aarhus University

Brand Management and Product Innovation by Design

Aarhus University

The purpose of the course is to: Provide an overview of brand management and new product development theories and principles Introduce students to design thinking—the concept and process—and its use in action Demonstrate how multiple aspects of marketing (e.g. branding, product development... read more

Consulting Frameworks, International PMOs and Project Management

Aarhus University

The participants will gain the knowledge of how to become an effective consultant, PMO, project, program or portfolio manager with a demonstrably sound understanding of different perspectives, approaches, frameworks and techniques that are the foundations of these professions.The purpose of the cour... read more

Corporate Governance

Aarhus University

Corporate governance deals with how the suppliers of capital ensure that corporate managers make efficient use of that capital and provide investors with a return commensurate with the risk of the investment. Better governance lowers the cost of capital and leads to greater financial development and... read more

Data Analytics for Accounting: Case-based Approach

Aarhus University

This course is essential in equipping students with the ability to understand the fundamental of data analytics and to visualize the data. The content includes descriptive, diagnostic, predictive and prescriptive analytics. Students will comprehend how to create appropriate chart elements, using gra... read more

Data Science for Business Intelligence (DSBI)

Aarhus University

Business intelligence refers to technologies, applications and practices for the collection, integration, analysis, and presentation of business data in order to support business decision making. Essentially, it is a collection of data-driven decision support models. Data science studies the computa... read more

Data Science in Insurance

Aarhus University

Insurance companies bring security to society by offering protection against financial losses. Through the pooling of similar risks, insurers allow to trade uncertainty for certainty by transferring the risk from individuals facing the loss to the insurer, in exchange for a premium. Non-life (e.g. m... read more

Developing Managerial Communication Compentencies: A Cross Cultural Perspective

Aarhus University

With the advent of new technologies, the world is no longer constrained by borders. With increased diversity, globalization, and fierce competition in and across organizations, professionals today face the challenge of communicating effectively and efficiently in a cross-cultural business environmen... read more

Digital Business Innovation and Social Media

Aarhus University

The course explores two key areas of knowledge related to digital economies. Firstly, from a broad perspective, it focuses on understanding how business professionals use digital technologies, platforms and infrastructures for fostering innovation in business models, products and services. Students... read more