Program archived
Brand Management and Product Innovation by Design
Aarhus University
The purpose of the course is to:
- Provide an overview of brand management and new product development theories and principles
- Introduce students to design thinking—the concept and process—and its use in action
- Demonstrate how multiple aspects of marketing (e.g. branding, product development, packaging, retailing, marketing communications/social media and experiential marketing programs) are woven together in contemporary practice.
- Illustrate the implications of marketing strategy on consumer response (e.g. engagement, loyalty)
| Location | Aarhus, Denmark |
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| Period |
22 Jul 2019
- 9 Aug 2019
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| level | Master / Graduate |
| Credits | 10.0 ECTS |
| Program fee | 690 EUR |
| Accommodation fee | 490 EUR |
| Extra information about the
fee: Exchange students: No Fee Freemovers, EU/EEA: 690 EUR Freemovers, NON-EU/EEA: 1717 EUR Books, course materials, social programme, and housing are not included in the fee. |
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| Application deadline | 1 April 2019 |
| Entry
requirements: Course specific: A Bachelor's degree in International Business Communication or relevant education. General: Exchange students: nomination from your home university Freemovers: documentation for English Langauge proficiency You can read more about admission here: https://international.au.dk/education/admissions/summeruniversity/how-to-apply/ |
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| Contact information: |
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