Program archived
Sports Marketing and Sponsorship
Aarhus University
Sports are appealing to millions of people throughout the world who enjoy participating in them and/or following them passionately as fans; as a result, sports is a strong global industry. Sports Marketing and Sponsorship examines aspects of the marketing of sports (to fans) as well as the marketing of any good or service through sports. Students will learn the theory and research pertaining to sports marketing and sponsorship along with how they apply to cases and practices in the sports industry. Examples and cases from international sports (e.g., Olympics, FIFA, UEFA, and the English Premier League) along with American sports (e.g., NFL and NBA) are incorporated within the course.
| Location | Aarhus, Denmark |
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| Period |
2 Jul 2019
- 19 Jul 2019
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| level | Bachelor / Undergraduate |
| Credits | 10.0 ECTS |
| Program fee | 690 EUR |
| Accommodation fee | 490 EUR |
| Extra information about the
fee: Exchange students: No Fee Freemovers, EU/EEA: 690 EUR Freemovers, NON-EU/EEA: 1459 EUR Books, course materials, social programme, and housing are not included in the fee. |
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| Application deadline | 1 April 2019 |
| Entry
requirements: Course specific: To apply for the course you must either be enrolled in a bachelor's degree, have a bachelor's degree or have passed a qualifying entry examination. General: Exchange Students: nomination from your home university Freemovers: documentation for English Language proficiency You can read more about the admission here: https://international.au.dk/education/admissions/summeruniversity/how-to-apply/ |
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