Program archived
Social Marketing
Aarhus University
This course investigates the practices and challenges of government or government-related organizations as well as non-profit organizations in the communication of social causes and the marketing of social innovations. The course discusses the characteristics of social marketing, the design and implementation of social innovations and social entrepreneurship, the strategic marketing communication tools, and the evaluation of marketing communication efforts.
| Location | Aarhus, Denmark |
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| Period |
22 Jul 2019
- 2 Aug 2019
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| level | Bachelor / Undergraduate |
| Credits | 5.0 ECTS |
| Program fee | 345 EUR |
| Accommodation fee | 490 EUR |
| Extra information about the
fee: Exchange students: No Fee Freemovers, EU/EEA: 345 EUR Freemovers, NON-EU/EEA: 730 EUR Books, course materials, social programme, and housing are not included in the fee. |
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| Application deadline | 1 April 2019 |
| Entry
requirements: Course specific: To apply for the course you must either be enrolled in a bachelor's degree, have a bachelor's degree or have passed a qualifying entry examination. Students are expected to have a good understanding of marketing or consumer behavior. General: Exchange Students: nomination from your home university Freemovers: documentation for English Language proficiency You can read more about the admission here: https://international.au.dk/education/admissions/summeruniversity/how-to-apply/ |
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| Contact information: |
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