Design Thinking for Services

This intensive 3-day workshop offers a deep-dive introduction to the concept and practice of design thinking for services, processes, and products. Understand why design thinking has become the go-to approach for innovation across industries, and learn how to apply it according to your own needs. You’ll walk away with a complete toolkit for human-centered innovation and a certificate from CIID.

This hands-on course will guide you through the entire process, from understanding a stakeholder group to discovering a need to creating a solution to address it – whether it is a process, a service, a product, or an app.

During the three days you will do research, create insights, and prototype and test solutions. Along the way you’ll learn practical tools to take back to your work, including research methods, synthesis approaches, user journey mapping, rapid ideation, and experience prototyping techniques.

By the end of day 3, you will be ready to apply this knowledge to your own work and become an ambassador of fast-paced change inside your organization.

Lectures are spread throughout the three days and are immediately followed by direct hands-on applications, research and prototyping in the field, and individual and group coaching along the way. We will work according to a rapid design thinking process that puts the user at the center to create actionable, business-ready experience prototypes.